One advantage that professional integrators have in trying to communicate the fun of audio and home theater is a system demonstration.
Sure, it’s possible to convey a generalized description, but there is no adequate way to communicate the total aural experience like the taste of a complex wine, the situation is just far too nuanced to describe effectively. The consumer audio industry, too, often finds itself in the position of having to convey an experience that is difficult to summarize in words. The wine industry has tried for decades to develop such a language for the assessment and rating of wines, but anyone who has ever read the descriptions of the same wine by two different reviewers knows that they will invariably end up describing the flavor profile using completely different terms, leaving the reader with little real understanding of the wines complex flavor. In order to even attempt it, one must first develop an acute sense of taste, then set out to define a widely understood vocabulary that can effectively communicate the “taste” to many different people. Anyone who enjoys wine knows that it is extremely difficult to describe with words the complex taste of a fine cabernet.